How to start (and grow) a successful fashion blog

Thinking of starting a fashion blog? Or do you already have one, but want to improve your blogging skills? Follow our 6 tips below, and you’ll be well on your way!

Forget about the number

In an ideal world your blog would get thousands of readers over-night, we know. Unfortunately, this is not how the world works. Being successful takes time, and that’s alright. When starting out, try to think more about quality before quantity. This is hard, we know, but don’t stare yourself blind on numbers. Once the quality of your blogs posts is getting better and better, the number of readers will grow automatically. Trust us on this one.

Have a unique point of view

There are a million fashion blogs out there, and just writing about ‘fashion’ is way too broad to start off with. Make sure you have a clear opinion about what you’re writing about, and that it reflects your own personal style. Try to find a niche subject to write about that you are truly passionate about and make you stand out, whether it may be your own daily outfits, or runway reviews. Stick to 3-4 niche subjects to make sure there is a consistency in your posts.

22nd5Consistency is key

So we’ve already agreed that your writing needs some consistency in terms of subject. This goes for timing as well. Make sure to post regularly so that your followers know when to expect a new post. This will make them come back again and again to check out your awesome posts!

“Dress for the job you want”

You have probably heard this saying before, but this time we don’t mean your OOTD, this time we mean the way your blog is dressed. Make sure to have a design that you like and that reflects well on the rest of the blog. Imagery on the blog is another key point. Make sure all photos are of great quality, and again, presented in a way that goes well with the rest of the blog. To stand out, try to be innovative in the way you present your blog posts. Add interesting photos and graphics to catch the reader’s interest. For example, rather than listing all your favourite fashion buys one by one, make a creative collage. Don’t worry though, there’s no need to be a Photoshop pro for this, there are plenty of free and easy-to-use tools out there, such as Vernez. Download it free of charge here.



If you’re lucky enough to live in a big city like London, there are plenty of blogger events to attend. Make sure to make the most out of this, it’s a great way to get your blog out there, and to make friends with other bloggers (and maybe learn a thing or two while you’re on it)! If for some reason can’t go to these events (let’s face it, you can’t be everywhere all the time), try to connect as much as possible online. Leave comments on bloggers you like, follow them on social media and even write about them on your own blog. Think outside the box and don’t limit yourself to the “usual” such as Twitter and Instagram. Go beyond and discover new platforms more specific to what you’re interested in. Vernez is a great way to find new fashionistas with the same taste like you to connect with.


Grow your social media

We’ve already established that social media is a great way to discover new connection, and logic suggests that it’s also a great way to be discovered by others! Don’t feel pressured to be on every social platform there is (there are loads!). Instead, focus on the ones that are relevant to you, such as Instagram for images, and Vernez for fashion.


And last word of advice, do NOT underestimate smaller but niche social networks. The fact that they have a smaller group of users means that you are more likely to get attention from other users, as well as more support from the company. Feel free to send them an email, provide some feedback or directly ask for collaborations. For example, here at VERNEZ we have met many talented users this way. Many of them are now featured on our Recommended Users list on the app. This means every new registered user would be given the opportunity to follow them. One of our featured bloggers received 400 followers in 2 weeks, connected with over 100 fellow bloggers, and had significant visitor increase to her blog. If you are interested, feel free to email us at team@vernez.com, or download our VERNEZ app here and chat with us (@VERNEZ)!



  1. Paige

    I loved this post, blogging is a really great avenue in a fashion career as well as a creative outlet for people. Great tips!

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